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Brooks Brothers names Vivien Kronengold as CMO
13
Aug '13
Claudio Del Vecchio, Chairman & CEO, Brooks Brothers Group, announced that Vivien Kronengold has been named to the newly created position of Executive Vice President, Chief Marketing Officer. Kronengold will be responsible for leading the company’s global marketing strategy, and will oversee all areas of marketing communications, including: Brand advertising, creative, digital & social media, direct, visual merchandising, public relations and events.

“We are very happy to have Vivien join our team,” said Del Vecchio. “She brings a wealth of experience as well as an understanding of Brooks Brothers’ unique heritage and the opportunities ahead as we celebrate our 195th anniversary.”

Kronengold was most recently Chief Marketing Officer at C Wonder. Prior to that she held senior marketing positions at Tommy Hilfiger and Polo Ralph Lauren. Kronengold also has extensive agency experience having worked for BBDO New York. Kronengold will report to Claudio Del Vecchio from the company’s headquarters in New York City.

Del Vecchio also announced additional changes within the organization which will enhance the current corporate structure and align operational areas for continued global expansion.

Mauro Calderan was named Chief Operating Officer, overseeing Brooks Brothers’ global supply chain including sourcing and production, logistics and distribution, and global inventory management. Calderon previously served as Senior Vice President, Distribution and Logistics.

Matteo Del Vecchio, formally Vice president of Strategy and Business Development, has been named Chief Administrative Officer overseeing Finance, Legal, People Services, IT, Corporate Development, and Corporate Analytics.

Sahal Laher has recently joined Brooks Brothers as the company’s Chief Information Officer.  Laher previously held the same position at Stride Rite Corporation.

ABOUT BROOKS BROTHERS

As America's oldest retailer, Brooks Brothers has long been a fashion innovator. Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation.

Brooks Brothers

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