Home / Knowledge / News / Apparel/Garments / Apparel brands cash-in from social networking sites
Apparel brands cash-in from social networking sites
Aug '13
With the increasing popularity of social networking sites, such as Facebook, Twitter, etc, several apparel brands are focussing on marketing through this platform.

According to industry representatives, social networking sites helps the retailers to target, measure and optimize campaign as well as communication.

In an interview with fibre2fashion, Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, a leading online retailer of luxury clothing, said, “Digital and social media becomes an important tool in engaging the consumers by creating some noise on networking sites.”

While social networking sites provide the consumers an opportunity to keep a track of the new trends in the market and update themselves with the feedbacks, it also creates a stage for the clothing retailers to promote their goods.

Echoing him, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online fashion and lifestyle brand in India, says, “Today every brand realizes the need to reach out to their target audience through the online, digital & social channels. It is a medium that allows targeting, measuring and optimizing campaign and communication.”

“Online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce,” he mentions.

However, Mr. Philip Moylan, sales and marketing manager at Eurostop, a leading supplier of retail management and EPOS solutions for the fashion, says, “Recently, marketing through the use of Hotmail, Facebook and Twitter has led to a quick surge in sales for some retailers but they are still constricted by the small limited number of search engines that are available.”

“Facebook, Twitter, etc are actively engaging with the celebrities and companies are selling licensed goods in high profit because the celebrity based market is rapidly expanding since it is on trend and there is a legion of fans who purchase what their idols as well as peers are wearing,” he concludes.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search