Home / Knowledge / News / Apparel/Garments / Apparel brands cash-in from social networking sites
Apparel brands cash-in from social networking sites
Aug '13
With the increasing popularity of social networking sites, such as Facebook, Twitter, etc, several apparel brands are focussing on marketing through this platform.

According to industry representatives, social networking sites helps the retailers to target, measure and optimize campaign as well as communication.

In an interview with fibre2fashion, Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, a leading online retailer of luxury clothing, said, “Digital and social media becomes an important tool in engaging the consumers by creating some noise on networking sites.”

While social networking sites provide the consumers an opportunity to keep a track of the new trends in the market and update themselves with the feedbacks, it also creates a stage for the clothing retailers to promote their goods.

Echoing him, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online fashion and lifestyle brand in India, says, “Today every brand realizes the need to reach out to their target audience through the online, digital & social channels. It is a medium that allows targeting, measuring and optimizing campaign and communication.”

“Online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce,” he mentions.

However, Mr. Philip Moylan, sales and marketing manager at Eurostop, a leading supplier of retail management and EPOS solutions for the fashion, says, “Recently, marketing through the use of Hotmail, Facebook and Twitter has led to a quick surge in sales for some retailers but they are still constricted by the small limited number of search engines that are available.”

“Facebook, Twitter, etc are actively engaging with the celebrities and companies are selling licensed goods in high profit because the celebrity based market is rapidly expanding since it is on trend and there is a legion of fans who purchase what their idols as well as peers are wearing,” he concludes.

Fibre2fashion News Desk - India

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search