Home / Knowledge / News / Apparel/Garments / Apparel brands cash-in from social networking sites
Apparel brands cash-in from social networking sites
Aug '13
With the increasing popularity of social networking sites, such as Facebook, Twitter, etc, several apparel brands are focussing on marketing through this platform.

According to industry representatives, social networking sites helps the retailers to target, measure and optimize campaign as well as communication.

In an interview with fibre2fashion, Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, a leading online retailer of luxury clothing, said, “Digital and social media becomes an important tool in engaging the consumers by creating some noise on networking sites.”

While social networking sites provide the consumers an opportunity to keep a track of the new trends in the market and update themselves with the feedbacks, it also creates a stage for the clothing retailers to promote their goods.

Echoing him, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online fashion and lifestyle brand in India, says, “Today every brand realizes the need to reach out to their target audience through the online, digital & social channels. It is a medium that allows targeting, measuring and optimizing campaign and communication.”

“Online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce,” he mentions.

However, Mr. Philip Moylan, sales and marketing manager at Eurostop, a leading supplier of retail management and EPOS solutions for the fashion, says, “Recently, marketing through the use of Hotmail, Facebook and Twitter has led to a quick surge in sales for some retailers but they are still constricted by the small limited number of search engines that are available.”

“Facebook, Twitter, etc are actively engaging with the celebrities and companies are selling licensed goods in high profit because the celebrity based market is rapidly expanding since it is on trend and there is a legion of fans who purchase what their idols as well as peers are wearing,” he concludes.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search