Home / Knowledge / News / Apparel/Garments / Apparel brands cash-in from social networking sites
Apparel brands cash-in from social networking sites
14
Aug '13
With the increasing popularity of social networking sites, such as Facebook, Twitter, etc, several apparel brands are focussing on marketing through this platform.

According to industry representatives, social networking sites helps the retailers to target, measure and optimize campaign as well as communication.

In an interview with fibre2fashion, Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, a leading online retailer of luxury clothing, said, “Digital and social media becomes an important tool in engaging the consumers by creating some noise on networking sites.”

While social networking sites provide the consumers an opportunity to keep a track of the new trends in the market and update themselves with the feedbacks, it also creates a stage for the clothing retailers to promote their goods.

Echoing him, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online fashion and lifestyle brand in India, says, “Today every brand realizes the need to reach out to their target audience through the online, digital & social channels. It is a medium that allows targeting, measuring and optimizing campaign and communication.”

“Online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce,” he mentions.

However, Mr. Philip Moylan, sales and marketing manager at Eurostop, a leading supplier of retail management and EPOS solutions for the fashion, says, “Recently, marketing through the use of Hotmail, Facebook and Twitter has led to a quick surge in sales for some retailers but they are still constricted by the small limited number of search engines that are available.”

“Facebook, Twitter, etc are actively engaging with the celebrities and companies are selling licensed goods in high profit because the celebrity based market is rapidly expanding since it is on trend and there is a legion of fans who purchase what their idols as well as peers are wearing,” he concludes.

Fibre2fashion News Desk - India


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Top executives
Textile industry

The foremost issue is bridging the skill gap

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search