Ju-Ju-Be, the US's leading manufacturer of fun, functional and fashionable diaper bags, announced a strategic partnership with MJ Steps for distribution across the EU. Ju-Ju-Be will transition from their former plan of working with smaller distributors and consolidate all operations into a single partner instead.
"We're excited to have a unified strategy across the European Union," said Kevin MacDonald who heads up sales at Ju-Ju-Be. "We will no longer have to struggle with conflicting pricing from different distributors. We also expect an immediate advantage by offering a deeper selection to our retailers who have always wanted greater access to the Ju-Ju-Be line."
Fueled by fanatical grassroots marketing, Ju-Ju-Be has already developed an ardent following of end consumers in the EU. Self dubbed "The Pink Ladies" due to their involvement in Ju-Ju-Be's hosted discussion forum, "The Pink Room”, these super fans are on a continual hunt for all things Ju-Ju-Be.
"We get inundated daily with requests for more product availability in the EU," continues MacDonald. "MJ Steps will be able to capitalize on existing demand as well develop new followers through their extensive marketing efforts." MJ Steps attend several wholesale and consumer events throughout the year. Ju-Ju-Be will be featured prominently in their booth at the Kind+Jugend show next month in Cologne, Germany. MJ Steps plans to be fully functioning with the Ju-Ju-Be line by the end of August.
About MJ Steps
MJ Steps currently manages over 20 sales agents operating across all major markets of the EU. They represent 8 lines of premium baby products. With headquarters in Switzerland and warehousing in Barcelona, they sell to premium independent retail boutiques, better department stores and major regional chains.