Home / Knowledge / News / Apparel/Garments / FAM acquires high-end apparel brand Zobha
FAM acquires high-end apparel brand Zobha
17
Aug '13
With the July 25 acquisition of high-end, internationally-established Zobha, previously a Kellwood brand, industry-leading FAM Brands has rounded out its active wear and casual wear brand portfolio into a truly comprehensive and genuinely outstanding offering—with proven, high quality products and brands at every price point, for every taste, and for women, children, tweens and men alike.

Zobha, a premium brand with an elevated design aesthetic and upscale fabric, was founded in 2008 in high-end studios, spas and gyms here in the U.S. and in 26 other countries around the globe.

Focused primarily on beautiful, thoughtfully-designed yoga-inspired activewear, including a range of tops and bottoms with clean, elegant silhouettes made with the most advanced and comfortable materials in a range of perfectly-pitched colors, the Zobha line also features elegant softly-contoured casual wear such as tunics, hoodies, pullovers, and jackets, as well a range of essential accessories such as mats, headbands and water bottles.

“In recent years the activewear and related casual wear markets have seen and continue to see strong and consistent growth,” said FAM Brands owner and CEO, Frank Zarabi, “and there is every reason to believe that they will continue to expand. From the start, we at FAM Brands have had our fingers on the pulse of that exciting market. By building on the solid foundation of our original Marika and Balance Collection with a series of judicious acquisitions, we have grown our brand portfolio so that we now reach virtually every niche area of that market, both in price and in style—while always offering beautifully designed, highly functional, well-made and attractively-priced products. Zobha is the latest of these acquisitions—and it fits in perfectly at the top of our range by enabling us to reach an important new group of customers.”

The newly acquired Zobha joins FAM Brands originals Marika and Balance Collection as well as earlier acquisitions TEHÁMA, Peace and Pearls, Bally Total Fitness and most recently La Vie Jet Setter; like them, Zobha will benefit from all of the advantages that have driven FAM Brands’ prodigious growth over recent years—the company’s outstanding design expertise, its total commitment to quality at appropriate prices, and its determination to nurture the growth and maximize the potential of all of its properties.

“We are thrilled to have added the Zobha brand to our FAM Brands portfolio, rounding out our good, better, best, brand strategy” Says Carrie Henley, the company’s Executive Vice President and General Manager. ”Zobha is a Sanskrit word meaning, ‘grace, beauty and brilliance’ we want to continue building the brand on the foundation for which it was created and plan to stay true to creating beautiful, high quality products.”

LIMA/FAM


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search