Home / Knowledge / News / Apparel/Garments / Vanity Shops unveils new denim jeans collection – Hint
Vanity Shops unveils new denim jeans collection – Hint
19
Aug '13
Vanity Shops announced that they are now offering a new, private label line of denim based clothing in their stores and online at evanity.com.

This new clothing launch was recently featured in an article in Women’s Wear Daily. “We are very excited at Vanity about the evolution of our denim proposition for our customer, and she has been responding very enthusiastically. We are definitely a denim destination for the customer looking for the unique Vanity jean combination of relevant and interesting design, exclusivity, value and great fit,” said Feurer. “The launch of our exclusive new Hint brand is an important component of this growth we are seeing.”

Hint will initially be featured in 30 of Fargo, N.D.-based Vanity’s 165 doors. The company expects Hint to help distinguish the retailer by elevating the denim selection.

Hint is designed to touch on the trends, but not scare away shoppers who might be intimidated by overly trendy merchandise. Jill Shea, chief merchandising officer at Vanity, said, “We thought it was very interesting because of how you can play with the word ‘hint.’ It’s a hint of whatever the most relevant trends are for the season. It can be a hint of shine or a hint of plaid or a hint of boho. You can really have a lot of fun with it in the stores and with the product.”

The base of the Hint brand is denim, which is a category the company describes as one of their strongest.

Furthermore, Vanity believes Hint will bolster its reputation as a place to find affordable fashion. “There is a niche in the marketplace that we feel we are really filling,” said Shea.

About Vanity Shops

Vanity Shops, also known as Vanity, was founded in 1957 and operates 165 stores and serves their customers on the web at evanity.com. The company offers fashion for women with high quality at affordable prices.

Vanity Shops


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search