Home / Knowledge / News / Apparel/Garments / Reebok signs Nargis Fakhri as women's fitness brand envoy
Reebok signs Nargis Fakhri as women's fitness brand envoy
19
Aug '13
Global premium fitness brand Reebok announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India. 

Nargis Fakhri will represent the brand for their ‘Studio’ category, a unique and innovative line of products focussed on dance, aerobics and yoga designed especially for the women consumers.

Given her strong connect with fitness; Nargis is a personification of Reebok's brand identity and values. Through initiatives like ‘Feel Good Fridays’ where she offers fitness advice to her fans on Twitter and now her association with Reebok, Nargis wishes to inspire women around the world to make fitness a priority.

Talking about the association, Erick Haskell, Managing Director, Adidas Group India said, "Reebok is committed to making fitness aspirational and fun and Nargis Fakhri is the perfect embodiment of this. We are excited to partner with her and together take our brand proposition to the next level.

"Through our recent association with John Abraham as the brand’s new men’s fitness ambassador and now with Nargis Fakhri coming on board as the women’s ambassador, we aim to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life.”

The brand is all set to launch an exciting campaign with Nargis Fakhri for their ‘Studio’ category which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle.

This association with Nargis is yet another feather in Reebok’s cap as it aims to redefine how consumers perceive fitness in the country. In addition, based on the principle of ‘women talk to women best’, Nargis’s association will be leveraged by Reebok on a large scale on social media platforms to encourage more and more women in India to adopt a fit lifestyle.

Sharing her thoughts, Nargis Fakhri said “Being fit is not just about working out and looking good, it’s about having a positive attitude, making the right fitness choices and participating in activities one enjoys.

"Reebok has a strong heritage in fitness and I am thrilled to partner with them in their endeavour to make fitness a part of every women’s lifestyle. I am looking forward to this association and hope to build a positive momentum for the brand and for women’s fitness in India.”

Reebok’s other high profile brand ambassadors include ace cricketers Captain MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey majors Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhatt and Bollywood actor John Abraham.

About Reebok India

Reebok India has a pan–India presence with 500 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry.

In recent times, Reebok has partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders.

Reebok India

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search