Home / Knowledge / News / Apparel/Garments / Consumers determine clothing trends in E-commerce
Consumers determine clothing trends in E-commerce
21
Aug '13
Gone are those days when fashion designers and apparel retailers, along with the media, used to set the market trends for clothing. With the advent of internet, apparel retailing, especially e-commerce, is mainly driven by the consumers.

In a conversation with fibre2fashion, Mr. Paul Kendrick, marketing director of JD Williams Group, one of the leading online apparel companies in the UK, said, “The customer has to be heart of everything and the web has made them more knowledgeable about apparel trends and pricing.”

“The consumers of clothing are engaging with retailers more than ever before through a multitude of devices and touchpoints. All of this creates a wealth of data which retailers have to analyse to ensure their sales strategies are effective,” he informs.

In the same vein, Felicia Persand, owner of Bela Criacao, a New-York based fashion firm, says, “With a new influx of digital innovations and marketing opportunities, consumers are looking for a deeper connection with the apparel brands.”

“The garment brands need to construct a credible context for clothing across all digital platforms, from e-commerce to social media to attract more consumers towards the brand,” she informs.

Talking about what attracts consumers, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online fashion and lifestyle brand in India, says, “The market trends of clothing are tracked and analyzed on key looks, items, colours and fabrics and they are driving retail as well as e-tail today.”

“The most important factor in apparel retailing is to stay ahead of the curve to be able to constantly innovate, adapt and offer a differentiation to the existing and potential customer,” he concludes.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search