In partnership with leading Canadian licensing agent Studio Licensing, Zodiak Kids will launch a line of boys and girls apparel and boys sleepwear based on the hit preschool show Tickety Toc, in Walmart stores across Canada this week.
The licensed tops and sleepwear by leading manufacturers NTD and Paris Geneve respectively will feature a range of unique designs and popular characters from the hit television show, which airs on Disney Jr and Family Channel in Canada.
“NTD and Paris Geneve have created a great line for Tickety Toc and we’re thrilled to partner with them and Walmart on this opportunity,” said Robert Miller, President of Studio Licensing. “The show’s dynamic characters and rich visual world have enabled numerous licensing extensions that are bound to excite fans.”
“The apparel launch is the first in a series of retail programs to be announced across major categories including toys by master toy partner, Just Play, and DVDs by Anchor Bay Entertainment,” said Jennifer Lawlor, Senior Vice President, Consumer Products, Zodiak Kids, London.
Tickety Toc is a colourful CGI animated series, which follows the fast-paced, energetic, comedic adventures of twins, Tommy and Tallulah and their remarkable friends as they race against time to keep the clock ticking and chime in the time. Through Tommy and Tallulah’s madcap adventures, Tickety Toc explores concepts of teamwork, social responsibility and problem solving in a fun and engaging way.
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