Forbes e-magazine readers can now view premium HomeShop18 products as a special feature on the last page of the digital magazine and shop directly from the iOS enabled gadgets.
This is the first of its kind e-retail shopping experience integrated by HomeShop18 for premium e-magazine subscribers. Readers can just click on the chosen product and they will be lead to HomeShop18.com for the transaction.
Through this tie-up, HomeShop18 will be able to offer premium branded products and cater to the needs of this niche audience. Launched in 2013 the mobile commerce business of HomeShop18 has shown trajectory growth.
The android application has already crossed 1.3 lakh downloads. HomeShop18 takes this innovation a step ahead by providing a direct payment option for feature phone users while other e-retailers only provide Cash-On-Delivery option on the m-commerce platforms. With this association, HomeShop18 is strengthening its offerings in mobile space and taking mobile shopping experience to a new high.
Mr. Sundeep Malhotra, Founder and CEO, HomeShop18 commented on the association “We are glad to partner with a leader like Forbes to make the virtual shopping experience a memorable one for premium readers of the magazine. Our aim is to always create innovative shopping avenue and offer unparalleled experiences across all virtual platforms. With this latest breakthrough we are looking forward to catering to a wide range of customers across India.”
HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile.
Started in 2011, HomeShop18.com is the e-commerce arm which is setting a benchmark in the ecommerce industry by offering innovative, differentiated and demonstrative retail experiences on the Internet. And with the introduction on mobile shopping in 2013, Homeshop18 redefines the way consumers shop.
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