The selection is made by an Expert Council of creative, technology, business and media figures; and voted for by over 2,000 members of the public.
This year’s CoolBrands Expert Panel of the UK’s most influential and fashionable figures includes Daisy Lowe, Julien Macdonald, Sadie Frost and Ben Drew (AKA Plan B), to name a few.
Ann Marie Manley, Freya’s Head of Marketing said, “To say we are excited about this nomination is an understatement. CoolBrands search out the nation’s coolest brands looking for the best style, innovation, originality, authenticity, desirability and uniqueness. It is absolutely fantastic that they’ve nominated Freya for having such attributes.”
The Freya lingerie brand offers fashionable and perfectly fitting lingerie, swimwear and sports bras. All designed to offer superior fit and support for women with larger bust sizes. Their range is available up to a K cup.
The new Freya lingerie and swim collections for Autumn/Winter epitomize the energetic, edgy style that has seen them catch the eye of the nation’s tastemakers. With brand new lingerie and swimwear ranges, such as Flourish, Patsy, Tootsie and Cha Cha all receiving great reactions from trade and customers alike.
Stand out ranges this season include the Ruffle My Feathers plunge balcony bra, Deco Hatty – a new patterned design for the brand’s best-selling Deco shape wear collection – and the Piper longline bra, offering a combination of complete support and feminine style.
Freya’s ahead of the curve and constantly pushes the boundaries, both with its unique style of collections as well as campaigns. Freya was the first lingerie brand to use Spotify and QR codes, as well as Aurasma.
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