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Björn Borg unveils nature-inspired S/S innerwear line
Aug '13
The earth’s mighty powers stand as an inspiration for the Björn Borg SS14 collection.

Footwear, bags, underwear and apparel alike all take their inspiration from the extremes of our natural world.

This is demonstrated in a clear theme of transparency, electric blue, oiled patents and a range of nature-inspired prints, which are all about our supernature.

For underwear, this is translated into strong prints inspired by a range from overgrown jungles to human impact like pollution and chemical effects that bring these elements together to make a strong radiant collection.

A strong pixel leopard print and poisonous frog prints zoom in on nature’s microscopic treasures. You will find them in bra-sets, underwear, socks and leggings alike.

The recently launched and well received leggings line continues with new prints. Woven boxers in over-dyed check patterns come in a vintage wash that is extra soft to the touch.

Also new for this season are hot trunks for him with shorter legs and a contrast binding. For her: cheeky panties with a more daring cut over the bum. More skin, less fabric this season in other words.  And, above all, supernature makes for super powers!

Björn Borg

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