SOCCER.COM, the biggest supplier of soccer apparel and equipment in the U.S., together with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic America, have teamed up to launch a new clothing line inspired by the popular character "El Chapulin Colorado" (The Red Grasshopper).
Sold online for the first time in the United States, SOCCER.COM will offer an exclusive line of licensed clothing inspired by this immensely popular Hispanic icon, specifically for soccer fans. Available for purchase online at Univision.com, as well as on SOCCER.COM and TiendaFutbolMundial.com, this new collection will include over one hundred T-shirts inspired by "El Chapulin Colorado's" image and most famous catchphrases.
"We are looking forward to this partnership with SOCCER.COM," said Maca Rotter, executive director, Televisa Consumer Products. "'El Chapulin Colorado' is an icon of Hispanic culture, and we are thrilled to bring such a beloved character into the hearts and homes of Hispanics throughout the country."
"This product line with SOCCER.COM will build on the rich history of 'El Chapulin Colorado,' bringing to life the charm of 'El Chapulin Colorado' to generations of old and new fans online," said Francisco Arenas, vice president, Consumer Products, Univision Communications Inc.
"El Chapulin Colorado" was the starring character in the self-titled Mexican television series that ran for eight seasons from 1972 to 1981, and still airs today in the U.S. and many Latin American countries. The character, a fearful and clumsy superhero created and played by legendary Mexican comedian Roberto Gomez Bolanos, remains to this day one of the most popular and beloved characters among Spanish-speaking audiences.
The show's success is largely due to the fact that it embodies many aspects of Latin and Mexican culture, while making a critique on the unrealistic image of superheroes. From the name of the show itself, to the slang and proverbs, Gomez Bolanos made an effort to reflect Latin culture.
"El Chapulin Colorado" was conceived as the opposite of traditional American superhero – the character is a poor, fearful and clumsy man that in the end always overcomes his fears to defeat his enemies.
A cult classic for many generations, the red and yellow heart symbol on "El Chapulin Colorado's" costume is an icon of Hispanic culture. His catchphrases, including lines such as "Siganme los buenos!" ("Good guys, follow me!") and "Se aprovechan de mi nobleza" ("They take advantage of my nobility"), are recognizable to millions of Latinos who fondly remember this charming character.