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Lee unveils sustainable apparel AW'13 collection
Aug '13
If there is something LEE does as well as fashion, it is innovation. A pioneer in many an apparel novelties, Lee now goes a step further, with design of a different kind.

Lee announced the AW’13 collection with a line of clothing that doesn’t just look good on you, but also makes the world around you look good. Envisioned with sustainability as the main philosophy, the ‘e-Create’ range is made by conserving natural resources, maximizing reuse and reducing toxic substances.

Featuring ‘Aqualite’ made with much less water than usual. ‘Ecouture’ which is made from organic cotton and ‘Re style’ made from recycled polyster post consumer waste; this array of sophisticated, hip clothing is as good to our planet as it is to wear and look at.

Key highlight in Lee Women’s collection includes reversible jeans with light and dark washes. One side of the jean is a light wash that’s perfect for the day, and the other side is a dark denim finish that’ll make dressing for a night out.

It saves on luggage space while keeping all of your options open for a quick travel.  LEE reversible jeans are a way to pack style and comfort into one interestingly tailored jeans.  You can flip your favourite white jeans and turn it in to pink or green and a black in to purple, blue or indigo.

Lee Smart Denims is a range that is made keeping the Indigo colour pallet in mind. Indigo denims include Indigo colored shirts, t-shirts and jackets. It’s all about taking your favorite jeans colour to other products too, and creates a Smart Denim Line just for you. Modern tailoring is the key with clean and rinse jeans, complimented with Indigo top wear.

Lee Autumn Winter collection has a wide variety of check shirts for both men and women. It has an array of stripes, solid colours and lot of accessories like caps, wallets, trendy belts, sweaters and smart jackets to complete your look for the upcoming season.


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