Apparel manufacturers worldwide need to adopt analytical tools to outperform in the sector as it helps them identify the market trends and consumer choice.
In an interview with fibre2fashion, Mr. Paul Magel, president of application solutions at CGS, a leading global provider of end-to-end, technology-enabled business solutions, said, “Without technology, it is difficult to survive in today’s apparel market, where we have to analyze all of the sales through data coming in from the retailers worldwide. Apparel manufacturers can identify trends through analytical tools and react to them.”
“For example, if the color red is selling much more than the color blue in New York, the garment makers can make sure they have enough color red to fill all of the demand of New York with the help of technology and analytical tools,” he explains.
Dr. Andreas Seidl, CEO of Human Solutions, software solutions provider for clothing and other sectors, said, “The best way to identify market trends is to do research and development to set up new trends itself.”
“An industry-specific market research, statistics, company profiles and executive contacts in electronic subscriptions and in printed industry almanacs might also be helpful to identify market trends,” he informs.