Home / Knowledge / News / Apparel/Garments / Smack solicits support for new performance apparel line
Smack solicits support for new performance apparel line
28
Aug '13
Smack Sportswear, the leading brand of custom designed athletic apparel (primarily focused on volleyball), announced its Kickstarter campaign to support the launch of a new line of performance apparel infused with AQUA-METALS technology from Phiten, the innovator and original maker of the titanium necklace and precious metal-infused sports accessories.

The new line combines Smack’s trendy, “So Cal” lifestyle image with Phiten’s technology and the company’s philosophy of health, energy and well-being. At its core, the “Phitenized” garments will feature Phiten’s AQUA-METALS technology - metals broken down into microscopic particles dispersed in water. The purpose is to help athletes excel during activity and to support a healthy and active lifestyle.

This will be the first time Phiten technology has been incorporated into athletic apparel (in the U.S.). Smack holds an exclusive license for Phiten infused volleyball apparel and a non-exclusive license for other sports. After the initial launch, Smack plans to expand “Phitenized” apparel offerings to other sports including baseball, softball and soccer, and hopes to launch the line through additional distributors.

Beach Activewear: Boardshorts and bikinis.

Team Uniform Apparel: Custom sublimated and stock jerseys, shorts.

Performance Apparel: Fitted tops and bottoms, leggings, pants, jackets and shorts.

“I believe the Phiten technology offers the next step in the evolution of technical fabrics, similar to what wicking fabrics did in the 90’s,” stated Bill Sigler, CEO and President of Smack Sportswear. With Phiten as a partner, we have a chance to introduce the most innovative technology ever incorporated into fabric, and we are calling on the support of all of our friends and family, our partners, and sports enthusiasts all over the world to help make this happen!”

About Smack Sportswear

Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in Torrance, CA, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it’s distributed.

Smack Sportswear

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search