Riding high on signing Salman Khan as the brand ambassador, Splash has unveiled the first leg of its hotly anticipated Autumn Winter’13 campaign featuring the heart-throb in the season’s key trends.
Revealing an entirely new concept and moving forward from ‘Fashion 365’, Splash’s new brand campaign plays on the brand's long standing affair with fashion and is titled ‘Love Splash, Love Fashion’.
The campaign takes inspiration from the 20 years in love with fashion concept that was launched earlier this year as part of the on-going 20 year celebrations at Splash. Building onto this concept, the new campaign will see the heart symbol, a specially designed logo used as a lifeline that runs across all new communication for the brand.
Talking about ‘Love Splash, Love Fashion’, Raza Beig, CEO Splash & Iconic, said, "The new campaign reinforces our love affair with fashion and brings the entire brand experience of 20 years in love with fashion to life. With Salman at the forefront of our campaign we aim to connect with the sensibilities of the fashion-savvy Middle Eastern consumer and build a positive response.”
The campaign comprises of three executions with the first phase aiming to make the maximum impact. Brand imagery featuring Salman Khan in various moods expressing his love for fashion will appear across the Middle East in various outdoor locations, in magazines, on online and social media platforms, and through direct marketing initiatives. Salman’s persona of style will motivate customers and fans alike to create their own memorable fashion moments and all at affordable prices.
The second phase will include strategic TV tie-ups with carefully selected Pan-Arab and Asians channels and programs where a 30 second fashion film featuring Salman Khan will be played. The video will show Salman in various looks and moods enjoying his fashion choices.
'Love Splash' will also feature additional imagery with models wearing the collection and will be launched in the second and third phase of promotions. The entire campaign is built on the concept of simplicity and an essence of style, with each image highlighting key looks for the season and giving customers more room to experience, experiment and explore.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 13 countries. With an eye for the latest global trends and reflecting an everyday attitude, Splash’s ‘Fashion 365’ binds together a collection that creates a definite style statement.