Home / Knowledge / News / Apparel/Garments / Indian apparel retailers need to focus on challenges
Indian apparel retailers need to focus on challenges
28
Aug '13
More than 1 billion population and a large retail market increases the scope for apparel retail business in India, but it also presents its own sets of challenges, which apparel retailers need to focus on.

Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online lifestyle and fashion brand in India, told fibre2fashion, “Some of the key challenges faced by apparel retailers are forecasting, sell-through, inventory management, merchandise mix, etc.”

“It is very important for any brand to have an appealing and relevant assortment, getting the pricing right, having control of stock and product mix, understanding the consumer and changing markets as well as getting the business model and margins right,” he informs.

According to Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, an online retailer of luxury garments, the high cost of real estate as well as choosing the right location are the biggest challenges in brick and mortar format of retail stores.

Talking about the challenges faced by the Indian online retailers, Mr. Rajpal says, “In India, there are challenges of low per capita consumption, combined with the demand for deals and discounts. In such a scenario, margins play a very critical role because reduced margins affect profitability and it is important to get the right discounting strategy.”

“In recent times, we have also seen reduced profit margin and venture funding in apparel segment which pose challenges in scaling-up a business,” he informs.

Mr. Shroff says, “Although e-commerce is fairly new, customer acquisition costs is a big challenge.”

When asked about solutions to overcome these challenges, he says, “Dedicated cluster for particular categories of goods might be one solution.”

Mr. Rajpal concludes, “Only a thorough insight and experience of the trade and consumer along with vendors and cash flow management, employing best practices and constant gauging of response can help achieve a stronghold.” 

Fibre2fashion News Desk - India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Stefano Gallucci (left), CEO, Santex Rimar Group, and Tamer Hasbay, President, Has Group; Courtesy: Santex Rimar

Textiles | On 24th Jan 2017

Santex Rimar to market all Has products globally

Italy based Santex Rimar Group has signed an agreement with Turkey...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search