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Pumpkin Patch appoints Di Humphries as CEO
29
Aug '13
Di Humphries
Di Humphries
Pumpkin Patch, Australasia’s leading specialty childrenswear brand, has announced the appointment of Di Humphries as its new Chief Executive Officer. Di Humphries, who is currently the company’s Merchandise and Brand Director, will step into the CEO role effectively immediately.

Pumpkin Patch Chairperson, Jane Freeman said Humphries was an extremely strong internal candidate for the CEO role who has had a “huge impact” on the business since joining Pumpkin Patch in 2012. “The Board is very pleased to make this appointment and looks forward to introducing Di to shareholders at the Annual Shareholders Meeting in November.”

Freeman said that given the importance of design and brand strategies to Pumpkin Patch, Di Humphries’ primary focus would remain on those initiatives in the near term. “We are very fortunate to have a very experienced Senior Management Team to support Di deliver both the short and long term strategies, which we are confident will generate much improved financial results for our shareholders in years to come.” “The ongoing evolution of our products and brands across global markets will be critical to the long term success of the business so it is a significant advantage to have Di using her exceptionally strong skills in those areas to lead the company into the future,” Freeman said.

“Since joining Pumpkin Patch, Di has been instrumental in the development of the product related strategies that are so important to the future of the business. The benefits of Di’s expertise, particularly in the product design area, can be seen in the fantastic new summer product range that has been launched across our Australasian retail and online channels.”

Di Humphries is a senior retail expert with over 24 years experience on both sides of the Tasman. Humphries held a number of senior positions with Hallenstein Glasson including Managing Director of Glassons Limited and Executive Director of Hallenstein Glasson Limited. She has also held the role of Head of Buying at Ezibuy.

Di Humphries said that she is excited about the long term opportunities for the company. “It’s now time to look to the future, implement our longer term international strategies, and leverage our brands into leadership positions in all our markets. As part of that, my immediate focus will remain on product design, branding, and the supply chain, which are key to delivering kids and parents around the world the brand experience they expect of Pumpkin Patch,” Humphries said.

Pumpkin Patch

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