H&M opens first store in Serbia

Country Manager Claudia Oszwald and Store Manager Niksa Stancic cut the ribbon at public opening.

“We have had an amazing response from our customers here in Belgrade on the first day of the opening and we look forward to bringing H&M’s concept of fashion and quality at the best price to Serbia. We know that people in Serbia are familiar with H&M brand shopping in other countries but from today Serbia is a hot spot on the H&M world map especially for this region,” says Claudia Oszwald, Country Manager in Serbia.

H&M store carries a complete range of fashion and accessories for women, men, youth and children with new items in store daily. Some of fall’s key looks for women include angora knits, body-con dresses and printed leggings. Menswear is all about personal style with relaxed outfits such as varsity jackets and cardigan as outerwear.

H&M will present a trendy assortment for women, men, teenagers and children, including sportswear, lingerie, and fashion accessories.

H&M