Rocawear’s RocPopShop is taking part at the “Budweiser Made in America” concert series in Philadelphia. Jay-Z’s upscale lounge and retail space will be parked on Benjamin Franklin Parkway downtown.
On Aug. 31st and Sept. 1st, fans can experience the Rocawear brand and lifestyle up close and personal during the concert series, which features performances from Beyoncé, Nine Inch Nails, Macklemore & Ryan Lewis, and Phoenix to name a few.
Complete with a full range of signature men’s and women’s Rocawear apparel and accessories, the RocPopShop provides a VIP shopping experience for Rocawear devotees, and the perfect opportunity for visitors to immerse themselves in the Rocawear lifestyle.
Built by Michigan-based Company MRA, the Rocawear RocPopShop is housed in a 53-foot trailer that expands into 1,000 square feet. In addition to being a pop-up retail space, it’s the ultimate interactive lounge.
“The RocPopShop takes Rocawear to its fans and lets visitors interact with one of their favorite brands in a meaningful way,” said Tony Amato, President of MRA. “We’ve been a partner with Rocawear on the RocPopShop since the onset and are thrilled to be part of this unique pop-up shopping experience.”