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Galleria Intima shakes dynamics of Indian intimates sector
Aug '13
Galleria Intima, India’s largest sourcing fair for intimate apparel professionals drew to a close on the 24th of August, 2013.

Held across the 23rd and 24th of August at the Grand Hyatt, Goa, the much anticipated second edition received a massive response from the industry, with stalwarts from every part of the intimate apparel sector in attendance.

Galleria Intima attracted a commendable 1200 visitors, out of which 850 were intimate apparel manufacturers over these two days. Many prominent buying houses from India and abroad were also seen at the show.

Within the span of two days, amidst the bustle of activity and exchange, the very dynamics of the Indian intimate apparel industry were shaken! Conducted over two days against the scenic ambience of Goa, the event far surpassed expectations of all those present-whether exhibitor, brand, or manufacturer. Aside from the industry itself, the show was honored with the presence of many other dignitaries.

The day began with the unveiling of the White Paper by knowledge partner Wazir Advisors providing new direction and insight into a number of aspects of the intimate apparel industry with extensive research that methodically analyzed the growth structures and trends prevailing in the Indian market. The session also investigated the potential of the industry in definite statistical terms, projecting an expected growth rate of 15% in the next 7 years.

A number of knowledgeable sessions were planned and systematically conducted across both days, spawning a wealth of information relevant to the industry-whether from a consumer-centric or manufacturer’s point of view. The event’s highlights included a 2 day seminar by Carlin International, a French trend forecasting company on the coming season’s trends and brand building.

Panel discussions spurred fabulous discussion on the growing strength of the intimate apparel segment in the market today with famous entities like Mr. Shekar Tewari of Hanes, Mr. Ajay Amalean of Amante, Mr. Sunil Pathare of VIP and Mr. Sumir Hinduja of Enamor among the panelists. The topics that gripped the audiences’ attention were ‘Growth Paradigm for Intimate-wear Manufacturing in India over the Next Decade’ and “Evolution of Indian Intimate-wear Market’.

Ashok Reddy of Lovable Lingerie, one of the major brands in the industry remarked, “Having attended the show last year as well, I can see the monumental progress that has been made in the entire Indian intimate apparel industry. The strength and response this event has received this year leaves no doubt in my mind about the kind of advancement I am expecting in the industry in the next 5 years. The future looks bright.”

Of the same vein, Rakesh Grover, President of the IAAI was of the opinion that the two days ‘flew past’ in Goa. “The show was attended by 4 representatives from our organization but still we fell short in terms of managing to do justice to all the workshops and discussions. Indeed it was an affair that brought together some of the greatest minds of the industry in connection with some of the most valuable expertise of our international visitors.”

Commenting on the success of the 2nd edition of India’s largest sourcing fair in this industrial segment, Yusuf Dohadwala, CEO of IAAI said, “IAAI has once again proved its commitment towards the industry’s growth. “Galleria Intima has pushed many boundaries in its second round and has given the industry new scope. Over 4 billion rupees worth of business was transacted over these two days”.

Intimate Apparel Association of India

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