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Neo Lux to make roads safer with luminescent clothing
31
Aug '13
Neo Lux a Ohio based company is hoping to break into the sportswear market via the crowdsourced funding giant Kickstarter, by launching a bid for funding with its new brand of Electroluminescent Wire (EL WIre) clothing

CEO Sheldon Williamson, plans on bringing in local labor to assemble and ship his new brand of clothing. His uniquely designed light up hoodies promise to bring safety and style to all of your favorite night time/ early morning activities.

Their product has been embraced by people from all walks of life: from Tonya Ankeney who wants her daughter Audra, who is disabled, to be able to be visible and play safely outside at night, to runners and bikers who are looking for a way to stand out with more than just reflectors and flashlights. They have also attracted the younger crowd with their unique styling and the overall fun aspect of their clothing line.

"After getting hit by a car while I was out one night, I realized that the driver just couldn't see me. I needed some way to make my presence known, and that's when I had the idea", said Sheldon Williamson

Neo Lux

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