Home / Knowledge / News / Apparel/Garments / E-commerce helps Indian lingerie buyers beat embarrassment
E-commerce helps Indian lingerie buyers beat embarrassment
02
Sep '13
Lingerie was a closed door subject in India for long time because there was a social discomfort associated with it but the market is now catching up with the advent of e-retailers in the sector. 
 
Although intimate wear is a fit oriented product, the online sales of it are on the rise in India mainly due to the comfort and convenience associated with lingerie shopping.
 
According to industry representatives, online portals eliminate the discomfort associated with lingerie shopping as well as offer new and exclusive range of lingerie to the consumers.
 
Speaking to fibre2fashion, Ms. Neha Shah, marketing and sales manager at ShopImagine.in, an online boutique of luxury lingerie and stylish apparels in India, said, “Online portals provide larger variety, more unique options and better deals than bricks and mortar stores.”
 
“E-commerce also eliminates the embarrassment involved in lingerie for women shopping for themselves as well for men shopping these as gifts for their partners,” she adds. 
 
According to Zivame.com, premier online lingerie store in India, women buy lingerie only 2-3 times in a year in the offline stores whereas in online portals, women buy it 4-6 times in a year.
 
“Lingerie as a category is still a taboo and a lot of social discomfort is associated with it. In e-commerce, a consumer can explore newer options which she might otherwise feel embarrassed to buy in offline stores,” the representative says.
 
Adding on, Ms. Shah says, “Online lingerie portals provide Indian audiences access to exclusive lingerie designs from the US and France at affordable prices, which are not elsewhere available in India.”
 

Fibre2fashion News Desk - India


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search