Home / Knowledge / News / Apparel/Garments / E-commerce helps Indian lingerie buyers beat embarrassment
E-commerce helps Indian lingerie buyers beat embarrassment
02
Sep '13
Lingerie was a closed door subject in India for long time because there was a social discomfort associated with it but the market is now catching up with the advent of e-retailers in the sector. 
 
Although intimate wear is a fit oriented product, the online sales of it are on the rise in India mainly due to the comfort and convenience associated with lingerie shopping.
 
According to industry representatives, online portals eliminate the discomfort associated with lingerie shopping as well as offer new and exclusive range of lingerie to the consumers.
 
Speaking to fibre2fashion, Ms. Neha Shah, marketing and sales manager at ShopImagine.in, an online boutique of luxury lingerie and stylish apparels in India, said, “Online portals provide larger variety, more unique options and better deals than bricks and mortar stores.”
 
“E-commerce also eliminates the embarrassment involved in lingerie for women shopping for themselves as well for men shopping these as gifts for their partners,” she adds. 
 
According to Zivame.com, premier online lingerie store in India, women buy lingerie only 2-3 times in a year in the offline stores whereas in online portals, women buy it 4-6 times in a year.
 
“Lingerie as a category is still a taboo and a lot of social discomfort is associated with it. In e-commerce, a consumer can explore newer options which she might otherwise feel embarrassed to buy in offline stores,” the representative says.
 
Adding on, Ms. Shah says, “Online lingerie portals provide Indian audiences access to exclusive lingerie designs from the US and France at affordable prices, which are not elsewhere available in India.”
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search