The Björn Borg AW13 collection takes inspiration from college dropouts and challenges the establishment.
The overall collection shows a vibrant clash in preppy mixed with biker influences. It features classic college colours like navy, burgundy, ochre and dark green in an unruly mix with bright neon colour accents.
The men's collection consists of a sport performance line with running and tennis in focus. A lifestyle line complements the performance pieces here the two lines combined signify the difference between the tennis player Björn Borg’s personality on and off the court. Highlights from the collection are preppy quilted blazers, sporty nylon, sweats and subtle biker elements
The women's collection displays and even stronger focus on sports performance, focusing on tennis, workout and running. This collection is nothing for the shy flower. Tartan prints in red and dark green rebel against everything that classic tennis and running stands for – without compromising on style and function.
Lifestyle pieces within the women’s collection can be easily integrated with the performance collection. In the performance running and workout collections, neon stitching is used in a subtle manner to make the products a bit more edgy.
Other highlights from the women’s collection are biker jackets and chinos in sweat fabric as well as high quality sports jackets with wax coatings.
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