General Pants introduces 'Neuw Denim' label

Hailing from Nieuwlandstraat in Brussels, the very essence of Neuw is found through the adaptation of age old techniques which are used to develop modern fits and finishes.

Creating modern jeans that are inspired by the iconic jeans of the past, Neuw pays reverence to the heritage of denim with each pair of jeans carefully crafted and created with respect to traditional denim construction.

Broken down, stained, altered and repaired, Neuw designs are inspired by weathered jeans with a sense of personal story.

With the latest collection based on some of their favourite archive garments from different ears of the 29th Century, Neuw has developed a diverse range of jeans with expressive rips, handmade alterations and repairs.

With denim sourced from the best mills around the world from Japan to Italy, and America and Turkey, make sure you’re one of the first to get your hands on a pair of Neuw jeans at General Pants now.

General Pants