While the growth was broad-based, the home categories were the best performers, rebounding from July while Food was the slowest category due to the tough comparatives during the Olympics last year.
Online sales of non-food products in the UK grew 15.0% in August versus a year earlier, on a weighted basis, representing its best performance this year. In August 2012, the unweighted RSM non-food non-store indicator had increased by 4.8% over the previous year, the lowest online growth ever recorded.
Helen Dickinson, Director General, British Retail Consortium, said: “While these figures don’t quite reach the lofty heights of what was an exceptional July, they’re keeping the good run going and are well above the 12-month average for sales growth.
"Taken hand in hand with a recent uptick in consumer confidence, the signs are that many of us are feeling a little more positive about the economic outlook and responding well to good deals and new autumn collections alike.
“Non-food had an impressive month, as retailers answered the continuing cautious optimism with good ranges and appealing promotions, especially in their back to school offers and items for the home.
"The category’s performances both in-store and online measure up well against below par showings in August 2012, when shopping took second place to watching the Olympics for many of us. In contrast, it wasn’t such a golden month for food, which performed strongly in 2012 as many of us stocked up on celebratory fare for the month of sport.
“Overall, these are very encouraging figures which maintain the sense that a consumer-led recovery is tentatively taking shape.”
David McCorquodale, Head of Retail, KPMG, said: “This is a solid performance by retailers and demonstrates that confidence is slowly but surely returning to the UK’s high streets. Such a retail revival is particularly welcome after the disappointing sales seen last summer, when sales of non-food items ground to a halt as people were distracted by the Olympic Games.
“After suffering from some of the worst sales on record last year, furniture and flooring sales rebounded this month. It’s a positive sign that consumers feel confident enough about the future to make large scale, non-essential investments in their homes.
"Whether or not these investments are being powered by finance or consumers dipping into their savings remains to be seen – a debt or savings-fuelled spending bubble, of course, would not be sustainable in the long term. Back to school spending also boosted sales in August as shoppers stocked up on children’s clothes and shoes in preparation for the beginning of a new term.
“As summer fades to a close and the all-important approach to Christmas begins, retailers are turning their attention to their festive campaigns. However, if sales continue in this vein we should be optimistic that retailers will enjoy a reasonably healthy Christmas.”
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British Retail Consortium
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