In a conversation with fibre2fashion, Mr. Nischal Puri, managing director of Brandis, one of the leading suppliers of branded lingerie in India, said, “The key challenge faced by lingerie brands in India is lack of sophisticated retail ambience.”
“The entire purchase experience of consumer is still very rudimentary and unless investment is attracted by the retailers, the industry will remain in the bottleneck for a longer period,” he adds.
Ms. Neha Shah, marketing and sales manager at ShopImagine.in, an online boutique of luxury lingerie and stylish apparels in India, says, “The greatest challenge for all Indian online lingerie retailers is to cater to all and still make money.”
“Online retailers need to figure out the best sourcing avenues locally and internationally in order to provide their customers the best mix of style, quality and price,” she mentions.
According to Zivame.com, premier online lingerie store in India, the biggest challenge faced by the lingerie industry would be the social discomfort associated with it. “Most women will make it into a 5 minute chore. So the retailers need to provide the best of content and consultation to the customers and help them in making their purchase decisions,” says the representative of Zivame.com.
“Hence education of the lingerie category becomes the single most important think that the industry is currently working towards and the rest, such as sale and loyalty, will automatically follow,” concludes the representative of Zivame.com.
Fibre2fashion News Desk - India
Textiles | On 25th May 2017
Huntsman Corporation and Clariant have announced that their boards of ...
Apparel/Garments | On 25th May 2017
European cities were the preferred new destination for international...
Shades of India
Women value something that is unique and has a flavour of India
‘Portugal is taking away a major share of the mill made sector.’
‘The intimatewear category in India is slowly becoming trend-sensitive.’
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
The Indian market has huge potential in technical textiles, and by far,...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...