Home / Knowledge / News / Apparel/Garments / Indian lingerie retailers look for more exposure
Indian lingerie retailers look for more exposure
04
Sep '13
The lingerie business in India is still a closed door subject and the retailers are seeking for more exposure in the segment. In order to expand it further, the retailers are trying out various innovative ways of marketing. Some of the industry representatives talk about their view to improve the lingerie market in India.

In a conversation with fibre2fashion, Mr. Nischal Puri, managing director of Brandis, one of the leading suppliers of branded lingerie in India, said, “The key challenge faced by lingerie brands in India is lack of sophisticated retail ambience.”

“The entire purchase experience of consumer is still very rudimentary and unless investment is attracted by the retailers, the industry will remain in the bottleneck for a longer period,” he adds.

Ms. Neha Shah, marketing and sales manager at ShopImagine.in, an online boutique of luxury lingerie and stylish apparels in India, says, “The greatest challenge for all Indian online lingerie retailers is to cater to all and still make money.”

“Online retailers need to figure out the best sourcing avenues locally and internationally in order to provide their customers the best mix of style, quality and price,” she mentions.

According to Zivame.com, premier online lingerie store in India, the biggest challenge faced by the lingerie industry would be the social discomfort associated with it. “Most women will make it into a 5 minute chore. So the retailers need to provide the best of content and consultation to the customers and help them in making their purchase decisions,” says the representative of Zivame.com.

“Hence education of the lingerie category becomes the single most important think that the industry is currently working towards and the rest, such as sale and loyalty, will automatically follow,” concludes the representative of Zivame.com.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search