Biohazard Apparel LLC recently launched a new retail T-shirt line targeting the rock and roll market called TOXIC. The line is currently being promoted on crowd-funding website Kickstarter.com to raise funds for sampling, art development and web design costs to meet the target date of launching three additional lines by December 1, 2013. The initial Kickstarter campaign ends Sept. 23.
Artwork for the TOXIC line has been created by a disabled navy veteran and incorporates a variety of high-end decorating techniques and design elements including all-over dye sublimation and screen printing.
According to founding member Kevin Kelly, the line has received the support and endorsement of John Guarnieri of Twisted Nail Productions and Bill Chavis of High Vol Music. Via a band cross-promotion deal, groups such as House of Lords, Killer Dwarfs, Spread Eagle, Modern Superstar, New Day Dawn and Ghost of War among others are helping promote the new line.
The company also is looking for artists to contribute to the TOXIC line as well as other lines planned for release later this year.
"This collection is unique and pushes the envelope in terms of original art and the decoration techniques being used.
BIOHAZARD APPAREL is a community of artists and apparel decorating experts dedicated to creating uniquely branded retail clothing lines.