Home / Knowledge / News / Apparel/Garments / Kmart & ShopYourWay unveil Adam Levine's menswear line
Kmart & ShopYourWay unveil Adam Levine's menswear line
Sep '13
Sears Holdings is thrilled to announce the launch of GRAMMY Award-winning recording artist Adam Levine's menswear collection, aptly named ADAM LEVINE, exclusively at Kmart and ShopYourWay.com for Fall 2013. 

Levine's eponymous collection is inspired by the simple yet sophisticated style that embodies the star of NBC's The Voice's everyday wardrobe. The effortlessly cool line embodies a casual aesthetic infused with an edgy and individualistic design approach featuring premium denim washes, outerwear, wovens, knits and accessories. Quite simply, it offers everything from easy to wear t-shirts to broken in jeans that will become staples in every guy's wardrobe, until his girlfriend steals the button-front shirts to wear herself. 

"With this collection I tried to create designs that I would actually have in my closet. If you don't feel good about what you're wearing, then you shouldn't be wearing it so my goal is to have everything feel good. This was an exciting opportunity for me and I am thrilled by how the line has come together,' said Adam Levine.

"We're thrilled to have worked with Adam Levine on his fall 2013 collection for Shop Your Way and Kmart," said Bernt Ullmann, president of Sears Holdings Shop Your Way Brands. "The exclusive collection emulates Adam's simple yet sophisticated sense of style and allows shoppers to dress like a star, at affordable prices."

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. 

Sears Holdings Corporation

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search