Home / Knowledge / News / Apparel/Garments / Tide Pods partners Kimberly for Pink Tartan washable line
Tide Pods partners Kimberly for Pink Tartan washable line
05
Sep '13
Tide Pods is pleased to announce an exclusive partnership with Canadian fashion designer, Kimberley Newport-Mimran, for Pink Tartan. The Pink Tartan Washable Collection for Tide Pods will consist of must-have washable pieces inspired by Newport-Mimran’s signature style.

From the technical pant to the everyday top, these essential sportswear pieces can easily transition from day to night and are made with beautiful washable fabrics. The Washable Collection will launch in Pink Tartan stores across Canada Sept. 19th, 2013, with pieces available at select Holt Renfrew and The Bay stores nationwide. This partnership marks Tide’s first designer collaboration in Canada.

“One of the reasons I partnered with Tide Pods is because I aspire to design clothes that are functional and that fit into the busy woman’s lifestyle”

“One of the reasons I partnered with Tide Pods is because I aspire to design clothes that are functional and that fit into the busy woman’s lifestyle,” said Kimberley Newport-Mimran, president and creative director, Pink Tartan. “Each piece from the Washable Collection is not only easy to wear, it is made from quality washable fabrics that I trust to be easily cared for at home with Tide Pods.”

The Washable Collection for Tide Pods embodies Newport-Mimran’s philosophy of making clothes to live your life in. With the fall collection rooted in simple essential pieces with pops of colour, the new line combines style with functionality for the modern woman.

“We are proud to announce our first ever Canadian designer partnership with Pink Tartan,” says Gord Meyer, Marketing Director, Tide Canada. “Kim is an influential designer and a busy mom so she understands first hand, the importance of functional fashion, quality fabrics and ease of care. This partnership reflects our commitment to innovation in fashion as well as in fabric care.”

Kimberley Newport-Mimran is the president and head designer of Pink Tartan, the womenswear line she co-founded in Toronto in 2002. The New York showroom opened in 2004, and the line is now carried at Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Holt Renfrew and The Bay as well as speciality stores across North America, Dubai and Seoul.

About Tide

For over 60 years, Tide has been caring for the clothes of Canadian families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Pods, Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide VIVID White + Bright, Tide Boost, Tide High Efficiency and 2X Ultra Tide Liquid. 

Tide

Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

Taiwan’s Everest Textile to invest $18.5 mn in US

Everest Textiles USA, a unit of Taiwan based Everest Textile Company, ...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search