Home / Knowledge / News / Apparel/Garments / Fashion e-tailer Rose unveils customized dress initiative
Fashion e-tailer Rose unveils customized dress initiative
06
Sep '13
Rose Athena launches its interactive fashion website, offering women in Canada and the United States the chance to personalize their dresses just the way they want them.

"Our online tool gives fashion-conscious consumers the opportunity to make their own design decisions," said Bushra Dirir, co-founder and Chief Fashionista of Rose Athena. "With over 2,500 designs to choose from, we aspire to help every woman feel confident no matter their size or style."

Women can tailor their own dress using Rose Athena's sizing charts, and by selecting from an assortment of design elements such as neckline, sleeve length, hemline and colour. They also have the option to purchase ready-made designs. Next, each garment is hand-crafted using premium fabrics, such as Pima cotton. The finished product is then delivered straight to the customer's door.

Online sales of apparel and accessories are growing faster than any other e-commerce product segment, and will continue to grow over the next three years by double digits. In 2013, this segment is projected to grow by 18.5 per cent to $48.6 billion from $41 billion in 2012 (eMarketer, April 2012). As e-commerce grows, shoppers are becoming more receptive to personalization.

Rose Athena


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X