Zaggora, the UK activewear brand that has taken the world by storm with its range of technology motivated sportswear - has announced it will launch a much anticipated menswear line on September 9.
Starting with a cutting-edge range of upper body clothing, Zaggora menswear will feature the brand’s revolutionary ThermoFit fabric technology which is clinically proven to help wearers get more from their training.
Founder of Zaggora, Dessi Bell, says that after much demand, Zaggora is thrilled to be providing men with a collection of workout wear that delivers the same results as your usual workout routine, but with less exertion.
“Whether you’re circuit training in the gym, sparring with your boxing trainer or running the local tracks, our menswear range features our revolutionary fabric technology which means that men can get extraordinary results in any setting with less strain on the body. We like to think of it as intelligent training.”
Zaggora Personal Trainer Dylan Jones says, “Exercise and good nutrition is key when combating fat in the body but now there is an extra tool to ensure success when working out.
After witnessing the great results from our female clients wearing Zaggora HotPants I was excited to hear the same technology is now available for us men, helping eliminate problem areas and firing up the metabolism for maximum fat burning!”
Head Designer at Zaggora - Erin Donohoe, says, “I wanted to bring the urban look and feel of the iconic underdog and champion film character Rocky to the range, but with a technological twist, and of course the end product would have to be something that every guy would be would be happy to workout in.
While the chunky ribbing of the sleeve cuffs give the blazers an urban vibe, the high performance fabric accentuates and flatters specific areas of the male physique and this is accompanied by features like welded pockets which add a futuristic feel.”
Scheduled for launch in September, Zaggora’s menswear range will comprise of four products:
Hooded Body Blazer – The Hooded Body Blazer features Zaggora’s ThermoFit fabric technology, enhanced with anti-odour, drying and UV protection systems. While keep-dry mesh is strategically placed to provide sweat control and enhance definition, odour-control sports mesh targets areas of the body which are major sweat zones including the under-arms. Available in black, the Hooded Body Blazer features a welded chest pocket, contrast seams and flat-knit ribbed cuffs which provide a snug fit, while a grey hood provides an urban feel.