Home / Knowledge / News / Apparel/Garments / United Colors of Benetton opens mega-store in Kosovo
United Colors of Benetton opens mega-store in Kosovo
09
Sep '13
The new Benetton megastore in Pristina opens its doors. It is housed in the ex-Hotel Union, a symbolic building for the country, strategically located in the heart of the city and surrounded by prestigious cultural and political institutions.

The restoration work on the building, declared part of Kosovo’s cultural heritage, was entrusted to the Arassociati studio. The project involved the recovery and restoration of the building and its surrounding area, transforming it into a large three-storey store covering a total of 2,000 square metres.

The new store offers the complete range of the United Colors of Benetton, Undercolors and Sisley collections for men, women and children. As well as the sales space, the building also features a new bar, offices and a restaurant with a large rounded glass frontage that offers a unique view of the new square.

In the new building, two architectural realities co-exist: the facade facing the pedestrianized street and the roof, which has kept its original form, were traditionally refurbished; while the entrance on the square created by the new urban layout, has a modern influence: an original design, mirrored in a body of water.

The commercial spaces are visible through the large glass windows, almost like shards of light leading skywards, creating the effect of a linear lantern composed of carefully chosen colours that complete the scenography of the view from the square. All the materials used and the high quality finish, carefully respect the historic and cultural identity that characterise the building.

The new megastore in Pristina also boasts the accolade of hosting all the Group’s brand names across its three levels, each one represented with it’s own mood and personality. In the internal areas, suspended between its historical atmosphere and modern design, the new megastore offers the entire range and proposals of the United Colors of Benetton, Undercolors of Benetton and Sisley worlds, for men, women and children.

The United Colors of Benetton Autumn/Winter 2013 collection features the brand’s characteristic knitwear, a must-have for the season. The range has been re-invented across the different winter trends, from classic dark tones such as black and grey mélanges, through to the more relaxed pastel tones of sage green, pale pinks, khaki and bronze, adapted to more feminine cuts and forms.

Tartan, faux-leather and technical fabrics are the starting point to warm up the winter of the United Colors of Benetton woman, be she rock, grunge, romantic or sporty, always with an eye on new trends.

From flowers to camo, to single block colours: the Autumn/Winter 2013 Undercolors of Benetton collection offers a rich and fun variety of colours and patterns in line with the trends of the moment. Underwear for men and women, in tartan and Prince of Wales check, features red, green and blue tones.

A melody of forms, rich fabrics, unexpected details, and brilliant colours: these are the defining elements of the Sisley Autumn/Winter 2013 collection. The central theme of the range is a touch of dark allure, unexpectedly linear, with golden chains and playful arrangement of studs, perforated skulls on T-shirts or small metallic applications. Leather is everywhere: from mini-bomber jackets to sexy skinny trousers, from skin-tight mini dresses to flared skirts, all enriched with original designs applied by laser.

Willingness to invest in Kosovo, inspired by the principles of dialogue, collaboration and opportunities for common growth, is based on a strong belief in the future and development potential of the country. 

United Colors of Benetton


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search