Home / Knowledge / News / Apparel/Garments / Respect Your Universe hires Aditi Sood to head sales
Respect Your Universe hires Aditi Sood to head sales
10
Sep '13
Respect Your Universe, (RYU) announced two management additions who are focused on increasing sales, growing and enhancing product lines, and opening new retail stores. Recent new hires include Ms. Kelly Santos, Executive Vice President of Merchandising, Product Development and Brand Building, and Aditi Sood, Vice President of Sales for RYU.

Ms. Santos has a 25 year proven track record in merchandising, product development, and brand building in fashion apparel and accessories industries. Ms. Santos has held executive positions with Adidas, QVC, The Limited, and The White House/Black Market, where she was instrumental in growing the number of retail stores from 100 to 350 stores. Ms. Santos offers a depth of experience in merchandising and product development for retail stores, catalog and direct TV sales.

Craig Brod, PhD., Chief Executive Officer of RYU, noted that Ms. Santos will "lead our merchandise team and deliver products to stores designed to WOW customers. She is accustomed to fast paced fashion-oriented environments catering to discriminating customers."

Furthermore, Ms. Sood was also added to the RYU team and is tasked with growing wholesale accounts, web sales, and retail store sales. Until recently, Ms. Sood was an account executive with NIKE where she was responsible for managing 30 boutique accounts including the launch of NIKE'S relationship with Amazon to promote sales.

Ms. Sood has an MBA from the University of Texas, McCombs School of Business and has held various sales and marketing management positions at Newell Rubbermaid Decor, Maui Jim Sunglasses, and Starbucks.  Early in her career, Ms. Sood worked for Nordstrom's Department store as a sales associate and was ranked in the top 10 percent of sales associates company wide.

"We are very excited to have this quality of talent join our management team," stated Craig Brod, PhD. These are among our first steps in building a management team that is equipped to take RYU to the next stage of development. We have made it a top priority to hire talent with significant credentials and accomplishments."

About Respect Your Universe   
Respect Your Universe Inc. is a vertically integrated, active lifestyle apparel brand focused on the needs of individuals and athletes alike. The men's and women's performance and active wear lines are specially designed for people who love to move, feel comfortable and look great. Crafted from organic and/or recycled materials, our products are also designed to help nurture the environment.

Respect Your Universe

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search