Home / Knowledge / News / Apparel/Garments / Demand for kidswear designers likely to rise in China
Demand for kidswear designers likely to rise in China
11
Sep '13
The demand for children’s clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a greater share of the booming market.
 
Children’s wear market in China is set for explosive growth and the market will reach 100 billion yuan turnover in 2013, states the “Chinese children’s wear industry research report” released recently.
 
The report states strong purchasing power of parents, new concept of consumption, and the ‘4+2+1’ family structure in cities has led to rapid expansion of China’s kidswear market in recent years.
 
In ‘4+2+1’ family structure, four grandparents and two parents, i.e. together six parents scramble to pay for a child, and this has led to the growth of child consumer phenomenon in Chinese cities, says the report.
 
Seeing the phenomenon, several well-known sportswear and adult apparel brands like Li Ning and 361° have started paying attention to children's wear market.
 
International brands like H&M, Zara and Uniqlo have also jumped into the Chinese kidswear market, thus increasing the competition to get a greater share of the market.
 
In the first half of 2013, the children’s clothing designers and other jobs remained unchanged compared to last year, according to statistics, but experts predict that the demand for children’s clothing designers will increase exponentially as more and more brands enter the Chinese kidswear market.
 
According to Zhoushi Kang from Hong Kong Institute of Clothing, at present, a lot of children’s clothing designers are those who have switched to designing clothing for children from designing for adults, due to which kidswear tends to have some functional defects.
 
For designing kidswear, it is important to understand children’s psychological characteristics, and there is need to systematically cultivate a pool of talented people for designing clothing that meets functional design needs of children, he adds.
 

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search