Home / Knowledge / News / Apparel/Garments / Canadian firm Silver Jeans to open “Loft” store in Texas
Canadian firm Silver Jeans to open “Loft” store in Texas
11
Sep '13
Silver Jeans Co., the Canadian-based company that has earned a reputation for high quality and well-fitting jeans in the mid luxury denim market, has announced that it will officially open its "loft" concept store at Stonebriar Centre on October 25th in Frisco, Texas.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

The Stonebriar Centre Silver Jeans Co. loft is designed to provide consumers with a unique and creative denim experience. Offering expert customer service with a well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans Co. loft will be highly personalized, catering to customers' specific fit needs.

The 2,000 square foot loft highlights the latest collection from Silver Jeans Co. and offers consumers a personalized approach to a full range of men's and women's signature denim fits and sportswear. The loft will feature the latest in digital technology with an innovative mobile point of sale system.

A six foot media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co. campaign photo shoots will be the centerpiece.

About Silver Jeans Co.

Silver Jeans Co. is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years. In 1991, Michael Silver parlayed the family's vast denim experience into its own branded label and created Silver Jeans Co.

Over the past 20 years, Silver Jeans Co. has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and designed by Janice Marks, the brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs.

Silver Jeans

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search