"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."
The Stonebriar Centre Silver Jeans Co. loft is designed to provide consumers with a unique and creative denim experience. Offering expert customer service with a well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans Co. loft will be highly personalized, catering to customers' specific fit needs.
The 2,000 square foot loft highlights the latest collection from Silver Jeans Co. and offers consumers a personalized approach to a full range of men's and women's signature denim fits and sportswear. The loft will feature the latest in digital technology with an innovative mobile point of sale system.
A six foot media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co. campaign photo shoots will be the centerpiece.
About Silver Jeans Co.
Silver Jeans Co. is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years. In 1991, Michael Silver parlayed the family's vast denim experience into its own branded label and created Silver Jeans Co.
Over the past 20 years, Silver Jeans Co. has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and designed by Janice Marks, the brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs.
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