Home / Knowledge / News / Apparel/Garments / Le Petit Society unveils first baby collection
Le Petit Society unveils first baby collection
12
Sep '13
Hong Kong based children's fashion label, Le Petit Society, which launched its online store in January this year has come up with a new baby collection.

The company has created a line of clothing and accessories for children ranging in age from two to seven years, alongside a collection of baby clothing for newborn to 18 months. Drawing inspiration from Asian street style and European quality, Le Petit Society aims to be one of the first major players in the children's fashion industry to localise design, manufacturing, and distribution entirely within Asia.

Le Petit Society is the brain child of Robyn Liang and Dylan Ong, both Hong Kong-based Singaporean nationals.

"It didn't make sense to us that many popular children's apparel brands are made in Asia but yet cost so much money here. There are very few successful children's labels designed and made in Asia, and so we set out to create a brand that is current, chic, and fun," says Robyn Liang, Director and Co-Founder of Le Petit Society. Co-founder Dylan Ong adds, "Our longer term vision is for our brand to be synonymous with Asian kids fashion."

Luxury Style at an Accessible Price Point

Le Petit Society's garments are chic and sophisticated with a touch of whimsey. The company celebrates Asian street style and classic, European styling, which is reflected in vibrant pops of colour, and classic clean lines.

Robyn Liang, the lead designer for Le Petit Society, draws inspiration from her own closet, believing that children's wardrobes should be just as sophisticated as their parents'. Deliberately shying away from the cartoonish designs in pink and blues standard in the Asian children's apparel market, Le Petit Society uses bold colour combinations and playful prints to create clothing that appeals to the design sensibility of both children and parents.

For Le Petit Society, sophisticated design at an accessible price point is a key aspect of the company's business model. "We think that kids fashion, like adult fashion, should have its own colour trend that varies from season to season," says Liang.

Localising the design, manufacture and distribution processes entirely within Asia allows Le Petit Society to streamline production, and pass on the savings to the consumer.

Le Petit Society works exclusively with suppliers experienced in producing garments that meet American and European quality and safety standards. Still, the company is committed to bring garments to the market at an accessible price point, with most pieces in the collection below HKD 300 (USD 40).

Proudly Designed and Manufactured in Asia

Proud of their heritage and inspired by their travels across the vast continent, Liang and Ong are committed to producing their garments in Asia.

The company has recently partnered with suppliers in China despite the fact that the manufacturing giant is no longer a low-cost supplier of goods and labour. The maturation of the labour force in recent years means that China now produces higher quality goods, and many luxury brands are actively seeking out Chinese factories.

Le Petit Society followed suit. The company is dedicated to producing export quality goods for the Asian market. The company directors pursued manufacturing partners who had experience working with luxury quality European and American brands.

"One of our major suppliers works with several big French labels and that is primarily the reason we chose to work with the factory," says Liang. 

Le Petit Society | LPS (HK)


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search