Known for its outstanding selection of brand name and specialty apparel, shoes, cosmetics, accessories and gifts, the two-level store will feature products from leading brands such as Brooks Brothers, Nic & Zoe, Donald J Pliner, Coach, Joe's Jeans, Hugo Boss, and Tommy Bahama, among many others. The new store will eventually employ more than 150 associates, the majority of which will be full-time.
Located at the mall's former Bon Ton location, the store underwent a complete reconstruction by local contractor LaChase Construction to achieve Von Maur's signature exterior brick façade with arching entryways accented by a copper roof and cupolas.
Inside, open expansive floor plans accentuate Von Maur's residential ambiance, complete with antiques, original artwork and music from the store's grand piano. Fresh layouts in many departments, especially Lingerie, juniors and Handbags add ease to the shopping experience. An interactive, life-sized tree in children's is designed entertain Von Maur's youngest shoppers while an antique pub, motorcycle and television will offer enjoyment in the Men's areas.
Operating in one of the most affluent areas in Upstate New York, Eastview Mall's attraction extends beyond its local residents. Easily accessible off the New York Thruway in the nationally renowned Finger Lakes region, the mall's trade area extends from Syracuse to the eastern suburbs of Buffalo, and has become the primary shopping destination for more than two million tourists that visit the Greater Rochester and Finger Lakes region each year.
"It is truly a tremendous milestone for us to break in to the Northeast and bring our unique style, service and selection to an entirely new customer base," said Jim von Maur, president of Von Maur. "Eastview Mall's fantastic mix of retailers, loyal customers and regional appeal make it a great location to grow our brand. We are thrilled to be a part of Victor and the greater Rochester community and look forward to providing customers with our unmatched shopping experience."
The announcement marks the continuation of the family-owned Company's national growth strategy. Founded as a dry goods store in Davenport, Iowa in the late 1800s, Von Maur has since grown to 27 stores and an E-Commerce Center, and is committed to expanding one to two stores each year. In the past two years, the Company has opened two stores in Georgia, and plans to expand into Alabama and Oklahoma between November 2013 and November 2014. Eastview will mark the Company's 28th store, followed by opening at Riverchase Galleria Mall in Alabama one week later.
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