With a strategic brand extension plan, Van Heusen looks forward to grow its women’s wear market. The launch of its first exclusive women’s wear store adds a modern touch to the existing traditional shopping experience with the opening of the pink city store.
On the occasion of the new store launch Mr. Vinay Bhopatkar, Brand Head, Van Heusen said “We are happy to launch our 1st exclusive women’s wear store in the city. We would like to dedicate this store to the treasure trove of shoppers of the pink city. Van Heusen Woman is hopeful of a fantastic reception with this latest venture. We will continue to excite our target audience with innovative and inspiring offering.”
The latest addition shows the importance of the Northern region in the brand's distribution strategy, the region which has traditionally been the biggest contributor for Van Heusen. The brand’s main focus in opening this exclusive store is to build on the growing women wear’s category which undoubtedly comprises a large part of the consumer market.
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