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Menswear brand Beckett & Robb open new store in Utah
16
Sep '13
Locally owned menswear brand Beckett & Robb announced a new storefront that brings their European-made custom clothing to Provo, Utah. The new retail outlet, the third storefront for Beckett & Robb, is located in the Shops at Riverwoods on University Avenue, opened on September 12, 2013.

Riverwoods is one of Utah’s premier destinations for shopping, dining, and entertainment. Beckett & Robb will add a new dimension of shopping for men to the shops with its finely tailored suits and shirts, which combine meticulous design with impeccable fit, all crafted in Europe of Italian and English cloth.

This new addition opens after recent expansion into Northern California. With strong sales in both Utah and San Francisco, a decision had to be made where the third store would be located. “We anticipated having to expand outside of Utah for additional locations,” says Jason Yeats, co-founder of Beckett & Robb. “Our Salt Lake City location continues to exceed our expectations, and we’ve realized the Utah market is even stronger than we expected. We’re thrilled to be able to continue to expand here in our own backyard in addition to outside of Utah.”

Beckett & Robb opened its first store in Salt Lake City in late 2011, and the brand will continue its expansion in coming months on several fronts. In addition to Salt Lake and Provo, another store is already in the works for Utah. B&R also has its sights set on increasing its presence in the Bay Area, with a new location near San Francisco planned for early 2014. Concurrently, a new website, for which more detail will be released soon, will bolster the brand’s online presence and reach.

These growth initiatives come amidst an ever-expanding product line for Beckett & Robb. “Not only are we growing by opening new locations, we continue to increase our product offering within each store. We’re committed to creating the best client experience by making world-class product made entirely in Europe, providing stellar service, and doing it at prices that make our value proposition unparalleled,” says Derek Bleazard, co-founder of Beckett & Robb.

“Watch for completely new products in coming months in our stores, both custom and ready-to-wear, as well as updated seasonal cloth offerings and new accessories.” Currently the Fall/Winter collections from cloth mills Loro Piana, Ariston, and Ermenegildo Zegna, including a Special Collection for Beckett & Robb from Loro Piana, are hitting B&R stores in a variety of flannels, tweeds, donegals, and other season-appropriate bold textures.

About Beckett & Robb

Beckett & Robb is a maker and merchant of fine menswear. Beckett & Robb was founded in Utah by Derek Bleazard and Jason Yeats in 2009. The brand remains committed to uncompromising quality and design in custom clothing at prices as goodor better than off-the-rack at department stores.

Beckett & Robb


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