Home / Knowledge / News / Apparel/Garments / GAP unveils two 'Back to Blue' marketing campaign videos
GAP unveils two 'Back to Blue' marketing campaign videos
17
Sep '13
Gap’s fall global marketing campaign – Back to Blue – continues with the launch of two videos that reinforce the idea of getting back to what matters most—our truest selves.
 
Grounded in the idea of expressing one’s authentic self, each spot features a contemporary musician, who for the first time is recording a song made famous years ago by their parent and making it their own. These raw, intimate renditions are modern takes on classic pieces and provide a rare glimpse into the soul and journey of each artist.
 
Illustrating her skills as a pianist, American singer and songwriter, Alexa Ray Joel, sings her version of father Billy Joel’s classic, “Just the Way You Are.” In 1979, the iconic melody won Grammy Awards for Record of the Year and Song of the Year.
 
Expressing his love for the blues, English musician, Dhani Harrison, performs “For You Blue,” a song written by his father, George Harrison. “For You Blue” was first recorded in 1969 and then released on The Beatles’ “Let it Be” album a year later.
 
Directed by Danny Clinch, who is well-known for bringing out the best in musicians, both films are shot in a single, unedited take. Both Dhani Harrison and Alexa Ray Joel selected the songs themselves and worked extensively on their renditions ahead of time, recording them live on a simple studio set. 
 
Personal touches like Alexa wearing her father's ring and playing on the exact same type of piano used to record the original version of “Just the Way You Are," add to the honesty of the films and showcase how going back to your roots helps define who you are.
 
“The entire Back to Blue campaign embodies what it means to be comfortable in your own skin. As a brand that is known for expressing itself through sight, sound and motion, we wanted to bring this idea to life through the voices of two individuals who are recognized for staying true to who they want to be,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “To me, honest, open and heart-felt films like these are the future of video content. Anyone can relate to them because they're real."
 
The entire “Just the Way You Are” and “For You Blue” tracks are available for download now on iTunes. All proceeds of the “For You Blue” track by Dhani Harrison will go to George Harrison’s Material World Foundation, which is currently focused on helping create awareness for the Christopher and Dana Reeve Foundation and its mission to cure spinal cord injury.
 
 


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives
Textile industry, India

The event should be organised every year

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search