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Deckers Outdoor names Jeffrey Bua as President of Teva
18
Sep '13
Deckers Outdoor Corporation announced that it has appointed Jeffrey Bua as Teva Brand President. In this role, Mr. Bua will be responsible for all aspects of the Teva brand and will report directly to President, Chief Executive Officer and Chair of the Board of Directors, Angel Martinez. 
 
Mr. Bua replaces Joel Heath as Teva Brand President who has left the company to pursue other opportunities.
 
Prior to joining Deckers in 2011 as MOZO Brand President, Jeffrey Bua was instrumental in driving improved results at several footwear companies including RG Barry Corporation, Hi-Tec Sports, UMBRO and Reebok.
 
His senior level roles have included overseeing key functions such as new business development, brand development, sales & marketing, product development and customer service.
 
During his nine year tenure with Reebok which included positions as Product Marketing Manager, National Account Sales Director and Senior Director of Sales Operations, Bua helped achieve number one positions in tennis, basketball and fitness.
 
Angel Martinez, commented, “Jeff has demonstrated the ability to take brands to the next level during his 30 plus year career in the footwear industry. Over the past several years we’ve made good progress re-positioning the Teva brand to attract a younger, more active consumer.
 
"Jeff’s broad range of experience will be incredibly valuable as we look to leverage the brand’s sandal heritage to create new growth vehicles within the outdoor space. I look forward to working closely with Jeff to achieve Teva’s long-term goals and we wish Joel all the best in his future pursuits.”
 
About Deckers Outdoor Corporation:
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use.
 
 
 

Deckers Outdoor Corporation

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