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Macy's NY store now offers world-class tourist experience
Sep '13
Capitalizing on Macy's global appeal and New York City's vital tourism and shopping industry, Macy's and NYC & Company announce a first-ever collaboration to bring a world-class tourist experience to the world's largest store.

Macy's new Herald Square Visitor Center is now co-branded with NYC & Company as an Official NYC Information Center offering many new services to enhance the customer experience for travelers.

As part of the extensive renovation plans for Macy's Herald Square, Macy's Visitor Center will now be upgraded with NYC & Company's state-of-the-art technology, information, and ticketing services for NYC attractions that cater to both international and domestic tourists.

With the historic remodel of one of the world's most iconic and dynamic department stores, the collaboration between Macy's and NYC & Company is an exciting next chapter to the evolution of Macy's Herald Square.

With the renovation, Macy's Visitor Center, located on the Mezzanine Level, has been re-imagined as a state-of-the-art space with dynamic Information Screens, Concierge Terminals, and Digital Touch Screen Kiosks that provide up-to-date information on: Attractions, Dining, and Nightlife among other areas of interest for tourists to explore throughout the five boroughs.

Through the Visitor Center's new redesign, first-time windows connect visitors to vistas of the bustling outdoor streetscape below on 34th Street. 

In 2011, Macy's, Inc. announced an unprecedented four-year, $400 million renovation to its corporate flagship. Begun in 2012, the renovation, will transform the store into one of the most technologically advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops.

Upon completion in 2015, the Herald Square store will increase its selling space from 1.1 million to 1.2 million square-feet. 


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