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Patagonia extends 'Worn Wear' program to four locations
Sep '13
Patagonia Inc., a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, announced the opening of its Worn Wear section as part of the Common Threads Partnership. The Worn Wear section is now open in four locations across the U.S. to include Portland, Seattle, Palo Alto and Chicago.

Items accepted for trade-in include Patagonia shells, fleece, down and synthetic insulation, and ski and alpine pants. Clothing must be clean and in good condition, and customers can earn trade-in credit valued at 50 percent of the price of the item which will then be sold through the store's Common Threads Worn Wear section.

"Worn Wear started as a pilot program in our Portland, Oregon store in October 2012 and over the last year we've seen remarkable demand and interest in the program," said Vickie Achee, Patagonia's head of retail marketing. "We are excited to provide more customers with the opportunity to join us in the Common Threads Partnership and keep their Patagonia clothing in circulation by trading it in through the Worn Wear program."

Worn Wear is part of Patagonia's Common Threads Partnership with its customers to take mutual responsibility for the stuff Patagonia makes and people purchase. The partnership is founded on the basic Four R's: Reduce, Repair, Reuse and Recycle.

Over 60,000 customers have taken the Common Threads Pledge by which customers agree to buy only what they need, repair what breaks, reuse and share what they no longer need and recycle the rest. On Patagonia's part, the Company pledges to build useful things that last, help find a home for Patagonia gear people no longer need, repair what breaks and recycle items that have come to the end of their useful life.

"By taking the Common Threads Pledge, our customers and our company together achieve the fifth 'R' in which we Reimagine a world where we take from it only what nature can replenish," says Rick Ridgeway, Patagonia's VP of Environmental Affairs.


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