Some of the top names in luxury fashion and denimwear are taking part in The Art of Denim, McArthurGlen's first global campaign and category promotion, launched this autumn to celebrate the ultimate fashion icon of denim.
The Art of Denim opened on 31 August at McArthurGlen Designer Outlet Luxembourg and will run throughout the autumn season at all 20 McArthurGlen Designer Outlets, until closing on 5 November at McArthurGlen's Designer Outlet Parndorf near Vienna.
In addition to the special offers, the denim theme runs throughout each of McArthurGlen's Designer Outlet, with every centre hosting special 'denim' activities.
The Art of Denim campaign is also being promoted in Brazil, China, Russia and South
Korea, countries that are home to increasing numbers of global travellers shopping at McArthurGlen's Designer Outlets.
The campaign will also see the international launch on 16 September of The Art of Denim Award, in partnership with ELLE magazine, to find the best up-and-coming denim stylist.