“We are thrilled to offer an updated online shopping experience for our international customers that are as seamless as it is for our U.S. customers,” said Bry Roskoz, Senior Vice President of International at Lands’ End. “This enhanced functionality is a big step for us as we continue to grow our business globally and introduce new customers to the Lands’ End brand.”
Geo-targeted based on the user’s IP address, landsend.com will automatically default to the country where the user is located. Users also have the option to manually choose the currency they would like the site to calculate. Previously, all prices on landsend.com were in USD and international customers manually configured the cost of their purchase based on their local currency. Additionally, duty was not included in the checkout price and customers received a bill for those costs at a later date.
The company is working with Borderfree, an ecommerce technology and services platform that partners with U.S. companies to provide an easier and more efficient online shopping experience for international customers.
“We are excited to partner with Lands’ End to bring its classic American style to customers around the world,” said Kris Green, chief strategy officer at Borderfree. “By partnering with Borderfree, Lands’ End now has a flexible global ecommerce platform, allowing it to deliver the same legendary service and brand experience to all customers regardless of their location.”
Lands’ End has been doing business internationally for many years and currently conducts business in seven countries and ships to over 170 countries around the world.
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