This inaugural drop for the Bristol based retailer is taken from the Primitive Apparel Fall 2013 collection and features T-shirts, crewnecks, 5 panels and a bucket hat.
In the States, if you know streetwear, you know Primitive; and now the brand is set to take the UK by storm, just in time for the rainy season. The label was set up by professional skateboard star Paul Rodriguez, after the success of a streetwear store by the same name based out of Encino California.
As the store cemented its reputation, an original apparel brand was born; and quickly became a definitive illustration of life in California.
Now, Primitive is bringing CA to the UK. The brand arrives with six strong new tees, including the Primitive Apparel Classic P Leaves T-Shirt in black. This simple black t shirt features the brand’s iconic P logo made up of autumnal leaves in what has to be the most literal illustration of the season in the industry’s current output.
Also available in black is the Primitive Apparel Tropic T-Shirt which features the word ‘PRIMITIVE’ in light blue custom type as the backdrop for a rich, colourful flamingo print.
Some seasonal colour is introduced to the collection with the Primitive Apparel Native T-Shirt available in burgundy and cream. The classic tee features a screen print to the left chest in a ‘navo-like’ design with the word ‘PRIMITIVE’ above and ‘CULTIVATED IN CALIFORNIA’ below.
The Primitive Apparel Signature Script Crewneck is available in burgundy or black so that shoppers can layer up as the temperature drops, and head gear is provided too in the form of the Primitive Apparel Dots 5 Panel Cap in navy or black, and the Dots Bucket Hat in black.
Primitive Apparel is a major new acquisition for 5 Pointz, who’ve grown from a humble urban boutique into one of the UK’s most important online streetwear retailers. They already offer the very latest by heritage brands like Adidas and Nike, and brand new lines by indies like Mishka, HUF or Crooks & Castles. Now, they can add P Rod’s Primitive label to an ever more impressive roster of brands.
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