The boutique was designed in the brand’s Black Smith’s Cottage concept, highlighting Free People’s rugged side and maintaining the site’s historical integrity by leaving the original storefront. The space will feel like the Free People girl’s personal workshop with few changes made to the old beautiful finishes.
The original brick walls will be painted white and the beam ceiling left exposed. New additions include reclaimed bead board and blackened steel accents throughout, as well as glitter plaster walls and twinkle lights that embrace a more feminine feel. The store will also feature one of Free People’s favorite installations – a built-in work bench cash wrap complemented with vibrant spools of yarn, and a mural painted on the adjacent brick wall.
Just in time for the fall season, the store will open with a great assortment of jackets, knits, and denim. The main focus will be around printed tees, thermal tops, and fresh, innovative jackets that can be paired back to statement pants and denim.
This trend is very sports-inspired, but the assortment will also cater to Free People’s feminine girl as well. To complement her romantic side, the collection will also include whimsical dresses, tops, and skirts, all with an emphasis on pattern and embellishment. To complete the fall looks, the store will carry a variety of statement necklaces and bags.
Each of the brand’s boutiques has a full team of styling experts to help shoppers get a complete Free People look, but inspiration can also be found with Free People’s online Style Community, FP Me. This offers all Free People girls a way to share their personal style, create looks, curate collections, and connect with other FP fans.
About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The bohemian look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design.
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