Home / Knowledge / News / Apparel/Garments / Puma renews endorsement contract with world's fastest man
Puma renews endorsement contract with world's fastest man
24
Sep '13
PUMA announced it has signed a renewed endorsement contract with the World's Fastest Man, Usain Bolt. 

Having partnered with the Jamaican World and Olympic Champion since he was sixteen years old, this new deal will see PUMA work with Usain through and beyond the 2016 Olympic Games in Rio.   

Now aged 27, Usain Bolt has been training and competing in PUMA since 2003, most recently wearing the evoSPEED performance spike which led him to the finish line at the 2012 Olympic Games in London and the 2013 IAAF World Championships in Moscow, where he won a total of six gold medals.  He has been the face of multiple global marketing campaigns orchestrated by the PUMA, and will be the focus of product initiatives and brand marketing communication in 2014 and beyond.   

Usain Bolt commented, "PUMA has been with me since the very beginning.  They recognised my talent at an early age and have supported me throughout, especially in the early years when I had some difficult times due to injuries.  Their work and commitment to Jamaica is also very important to me.  I have always been very happy to be a part of the PUMA family, I am proud to represent them and delighted to continue with them for the years ahead." 

Bjoern Gulden, CEO for PUMA said, "Usain Bolt has been a partner of PUMA since he was sixteen years old. With our support, he grew from a young athlete with huge potential to a World and Olympic Champion, claiming the title of the World's Fastest Man.  We are very proud to extend our sponsorship contract with him because Usain is the perfect ambassador of the PUMA brand. He will play a crucial role in our future product concepts as well as brand communications leading towards the Olympic Games in Rio 2016 and beyond."

In addition to its contract endorsement with Usain Bolt, PUMA has a longstanding commitment to Jamaican Track & Field.  Since 2002, PUMA has partnered with the JAAA (Jamaica Athletics Administrative Association) and the JOA (Jamaica Olympic Association). PUMA also helps to foster young talent through sponsorship of high school track and field programs, and works with various grass roots activities in Jamaica.

Puma


Must ReadView All

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Courtesy: IVL

Textiles | On 26th Jul 2017

IVL completes PTA capacity expansion in Europe

Indorama Ventures Public Company Ltd (IVL), a global chemical...

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X