Home / Knowledge / News / Apparel/Garments / Childrenswear brand Bugaboo debuts Merino Wool line
Childrenswear brand Bugaboo debuts Merino Wool line
25
Sep '13
Using materials certified by The Woolmark Company, Bugaboo International, the Dutch design company driven by a passion for innovation and known for its performance strollers, presents a natural, comfortable and stylish wool collection for children to cuddle up in.
 
Merino wool is naturally breathable making it an efficient temperature regulator; it is soft and smooth on the skin keeping children well protected and comfortable all year round. It works by absorbing moisture vapour next to the skin, keeping children dry and less clammy. The vapour then moves away and evaporates, helping maintain a constant, comfortable temperature. 
 
Merino wool is also naturally fire resistant and won't melt and stick to the skin. Every Merino fibre has a natural protective outer layer that resists dirt and helps prevent stains being absorbed; and many Merino wool products can be safely machine washed and tumble-dried making it a sensible choice for children's clothing, bedding and stroller accessories.
 
"We are very proud of our partnership with The Woolmark Company", says Bugaboo's co-founder and shareholder, Eduard Zanen. "At Bugaboo, we love to work with high-quality materials and the opportunity to include wool in our accessory collection was a natural fit."
 
The Woolmark Company category manager for Mothers and Babies, Carol Stubbs, added that it was great to have such a significant international leader in innovative design using the natural fibre for their accessory offering.
 
"We are excited to be working with such a well-respected brand like Bugaboo, and pleased they trust the highly functional attributes of fibre wool," Ms Stubbs said. "Over the past few years we have seen the increased use of Merino wool for clothing and products for babies and young children. The appeal of the benefits of natural fibres has made Merino wool a favourite in this market."
 
For the campaign launch of its new Bugaboo Wool Collection, the mobility brand joins forces with internationally renowned artistic duo Scheltens & Abbenes in bringing the natural comfort of the products to life. Acclaimed for meticulously arranging objects into configurations that have a strong two-dimensional or graphic character, Scheltens & Abbenes superbly capture the softness and luxurious feel of the wool accessories in stunning photography artworks.
 
 

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X