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Childrenswear brand Bugaboo debuts Merino Wool line
25
Sep '13
Using materials certified by The Woolmark Company, Bugaboo International, the Dutch design company driven by a passion for innovation and known for its performance strollers, presents a natural, comfortable and stylish wool collection for children to cuddle up in.
 
Merino wool is naturally breathable making it an efficient temperature regulator; it is soft and smooth on the skin keeping children well protected and comfortable all year round. It works by absorbing moisture vapour next to the skin, keeping children dry and less clammy. The vapour then moves away and evaporates, helping maintain a constant, comfortable temperature. 
 
Merino wool is also naturally fire resistant and won't melt and stick to the skin. Every Merino fibre has a natural protective outer layer that resists dirt and helps prevent stains being absorbed; and many Merino wool products can be safely machine washed and tumble-dried making it a sensible choice for children's clothing, bedding and stroller accessories.
 
"We are very proud of our partnership with The Woolmark Company", says Bugaboo's co-founder and shareholder, Eduard Zanen. "At Bugaboo, we love to work with high-quality materials and the opportunity to include wool in our accessory collection was a natural fit."
 
The Woolmark Company category manager for Mothers and Babies, Carol Stubbs, added that it was great to have such a significant international leader in innovative design using the natural fibre for their accessory offering.
 
"We are excited to be working with such a well-respected brand like Bugaboo, and pleased they trust the highly functional attributes of fibre wool," Ms Stubbs said. "Over the past few years we have seen the increased use of Merino wool for clothing and products for babies and young children. The appeal of the benefits of natural fibres has made Merino wool a favourite in this market."
 
For the campaign launch of its new Bugaboo Wool Collection, the mobility brand joins forces with internationally renowned artistic duo Scheltens & Abbenes in bringing the natural comfort of the products to life. Acclaimed for meticulously arranging objects into configurations that have a strong two-dimensional or graphic character, Scheltens & Abbenes superbly capture the softness and luxurious feel of the wool accessories in stunning photography artworks.
 
 

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